An MLS doesn't want your 360 photo files. The tour stays on its hosting platform, and the MLS just takes a link. Redfield360 is the software you use to upload, connect, brand, and publish the photos. When you hit publish, you get a clean URL like redfield360.com/t/property-id. If you haven't got that far yet, check out our guide on building a 360 tour from scratch.

The MLS holds the cards. Every MLS, brokerage tool, and listing site has different rules, field names, and ways of displaying a tour. Ask your local MLS or feed manager how they handle virtual tour links before you promise the seller it'll be front and center on Zillow.

1. Get a stable public link

Publish the tour before you hand anything over. Open the link in an incognito window on your phone and desktop. Check the starting view, click through the first few rooms, and make sure your branding looks sharp. That stable URL is crucial: if you spot a mistake later, you can fix it in Redfield360 without having to ask the listing team to change the link.

  • Give them the full HTTPS URL, not a link to your private editor dashboard.
  • Suggest a clean caption like “Interactive 360 virtual tour.”
  • Keep a record of exactly what you sent them.

2. Find the right box to paste it in

Depending on the system you're using, the field might be called Virtual Tour, Unbranded Virtual Tour, Branded Virtual Tour, or Video. You might enter it straight into the MLS dashboard, or you might need to add it into your brokerage's listing-management software first.

For example, CRMLS has a specific workflow that asks you to choose whether a URL is branded or unbranded. But remember: what works in CRMLS might be totally different in your local system.

MLS form showing branded and unbranded virtual tour URL fields on a desktop monitor
A typical MLS form: look for URL fields under 'Remarks/Tours/Internet'.

3. Don't break the branding rules

Redfield360 lets you plaster your brokerage name, logo, color, and a welcome screen all over the tour. That's fantastic for your own website, but some MLS rules strictly forbid branded media. If your MLS asks for an unbranded link, do not give them a branded one. Check if they have a separate field for the branded version, or just stick to the rules and upload a clean, unbranded tour.

4. Check the live listing, not just the form

Once the feed updates, go look at the actual public listing. How your tour appears can vary wildly across the MLS, your brokerage site, and downstream portals. The main thing is that the link actually opens your tour and not a 404 error.

Zillow, for instance, pulls third-party 3D tours from the MLS virtual-tour field. But if the agent also uploaded a Zillow 3D Home tour, your external link might get bumped down to a hyperlink in the "Facts & Features" section. Always check the live result.

The perfect handover email

  • The property address (and MLS number if you have it).
  • The complete HTTPS public tour URL.
  • The exact field they should paste it into (if you know it).
  • A clear note on whether the tour is branded or unbranded.
  • A polite request to check the link actually works once the listing goes live.

A quick reality check

A linked 360-photo tour is just a photographic walk-through. It doesn't automatically measure rooms or generate a 3D floor plan. If your client is absolutely demanding a full digital twin, read our honest breakdown of when to use a 360 tour instead of Matterport before you start shooting.

Official listing guidance